As 2024 is just beginning, companies may begin to worry about how to improve their SEO strategies in the new year. The first step to creating those successful strategies is looking ahead and staying on top of what will be trending. Below are some of the top SEO trends predicted for 2024 and strategies to utilize that information to create successful webpage content.
AI and Machine Learning in SEO
New technology is constantly emerging for easier content optimization. One of the newest technologies has been artificial intelligence (AI). This is among one of the top 2024 SEO trends.
It was a game-changer when OpenAI’s ChatGPT first became available in November 2022. The SEO landscape is still adapting with the use of AI, which has fast and automated technology to produce effective results for optimized content.
It’s now being predicted that Google will reshape its e-commerce by updating product information, and we may see more use of tools such as Google’s Search Generative Experience (SGE). They also predict there may be a shift away from traditional search engines and may turn to platforms such as TikTok or Reddit for answers.
Google’s SGE AI-powered search experience is different from chatbots like ChatGPT. The AI results for this experience appear after a web search has been made and suggest some answers and related sources the user may be interested in. The artificial intelligence market, including the SGE, is already valued at almost 100 billion U.S. dollars and is projected to be worth nearly $2 trillion by 2030.
Additional notes on SGE indicate that featuring sources which appear to offer expert analysis or opinions may enhance the chances of the content being highlighted. Organizing information into lists or bullets also makes it easier for the bots to understand and increases the likelihood of the source being included. There has also been a pattern of more niche websites being featured, as well as resources with more recent information.
Voice Search Optimization
Another trend on the rise for SEO in 2024 is voice search optimization. With smart speakers and virtual assistants becoming increasingly popular still – such as Amazon’s Alexa, Samsung’s Bixby, Microsoft’s Cortana, and Apple’s Siri – the use of voice searches is predicted to continue to increase. This means content will likely be more successful if it contains voice search optimization. It is essential to stay on top of this trend to maximize the amount of traffic driven to your website.
The technology influencing what webpages are easy to find continues to become more complicated as time progresses. It can be tricky to figure out the best way to word your web pages.
One great way to stay ahead is to talk to an expert who has professional experience in the field and will know what the best steps are for growing the company. Visit a website such as Hughes Media for assistance with best SEO practices that stand out against competitors, boost your online reputation, and give your website a higher search engine result rank.
Read related article: Voice Search SEO: Optimizing Strategies For Digital Success
Mobile-First Indexing Strategies
Almost everyone carries around a smartphone with them on a day-to-day basis. With newer technology, these phones are not only well equipped for making phone calls but also for making quick online searches. Many people do this every day and search engines such as Google are taking advantage of this.
In 2024, it is important to create a mobile-first indexing strategy. Google, for example, mostly uses mobile versions of a website’s content for indexing and ranking. This means websites will do significantly better if their web pages are easily adaptable to fit mobile screens. Users also want speed and easy-to-navigate pages. This also reduces bounce rates and lost conversations. Making your website mobile-friendly is key to maximizing its traffic.
Zero-Click Searches
There is a strong relationship between user experience and SEO. As such, zero-click searches are predicted to rise in popularity in 2024. While this technology can be exciting, it also can present new challenges. This is a type of search that you should prepare for, as these searches do not require users to click on websites to access their information. This also means to get ahead of the game, it may be important to look into AI Snapshots and Search Engine Results Pages (SERP). This can ensure you are still boosting your organic traffic and brand recognition.
Answer Engine Optimization
One other prediction for SEO practices that will be favored in 2024 is Answer Engine Optimization (AEO). Similar to zero-click searches, AEO also quickly answers the users’ questions without requiring them to physically click the link to a webpage.
Many search engines may evolve into answer engines in 2024. This means it is increasingly important for the content of successful web pages to be brief, accurate, and have a structure. Features such as bullet points and headings also help make the pages easier to navigate through and may increase the likelihood of the information being found and used.
It’s important to look into analyzing question patterns, such as common queries related to specific topics. From there, you will be able to create content that has more direct answers to those questions and has a greater likelihood of making an appearance in search results.
New Year Means New Opportunity for Success
The SEO landscape is constantly evolving. Whether reaching out to an digital marketing agency for help or trying to navigate the landscape alone, it is essential to keep up with the current trends and look for new ways to optimize content. Some of the biggest trends predicted for the new year include increased use of AI, voice search optimization, mobile-first indexing strategies, zero-click searches, and AEO.
Choosing the correct keywords and providing the correct information can mean a huge difference in the website traffic you see. Following these suggested strategies will help you achieve the success you desire for your business in 2024.
About the Author:
Deedra Hughes
Experienced President with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Integrated Marketing, Advertising, and Pay Per Click (PPC). Strong business development professional with a Bachelor’s Degree focused in Communications from Ohio University.