We proudly announce that Hughes Media is a gold award honoree through the Aster Awards. The Aster Awards is one of the largest and most respected national/international competitions. This elite program recognizes outstanding excellence in healthcare advertising & marketing.
Hughes Media Wins Gold in Newsletter Design
Hughes Media was honored to receive a gold award for their January 2023 newsletter design for their Atlanta client Perimeter Plastic Surgery. This award recognizes work in the top 5% of all entrants, domestic and global.
“We’re thrilled to have clinched this fantastic design award for our client. Our team’s artistic creativity, coupled with attention to modern trends, has truly brought the client’s branding to life. We’re all about making marketing fun and relatable while driving meaningful results for our clients, and this recognition fuels our creative fire even more!” said Hughes Media Creative Director Angie Sawers.
The Aster Awards Gold Award is a reflection of the hard work, dedication, and creativity of the professionals who create healthcare marketing campaigns. These campaigns are essential to the success of healthcare organizations, as they help to promote health and wellness, raise awareness of important health issues, and encourage people to take an active role in their own healthcare.
The Aster Awards Gold Award is also a testament to the importance of effective communication in healthcare marketing. In today’s fast-paced world, it is more important than ever to communicate health information clearly, concisely, and engagingly. The Aster Awards Gold Award winners are the best of the best when it comes to communicating health information to the public.
What are the Aster Awards?
Begun in 2002, the Aster Awards are designed to recognize the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications. This annual competition is open to healthcare organizations, advertising agencies, and other marketing professionals, and it has recognized excellence in healthcare marketing for over 20 years.
Only the best of the best healthcare marketing campaigns and pieces are honored with an Aster Award. In fact, only the top 16% of entrants are recognized as an Aster Award winner. The Aster Awards Gold Award is one of the most prestigious honors in the healthcare marketing industry, recognizing outstanding achievements in creativity, design, and communication.
The 2023 Aster Awards received entries from across the entire United States as well as abroad. All awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal and execution.
“Many agencies and organizations continued to step up and offered incredible communications that were both informative and creative. Our hats off to everyone for amazing entries,” said Melinda Lucas, Aster Awards Program Coordinator.
Why Is Email Marketing Important for the Medical Industry?
Email marketing has become more critical through the years. A great email marketing program helps keep brands top of mind and top of the inbox. Our design team stays abreast of the latest trends and developments in email design to help create impactful and thoughtful email campaigns that are structured to convert readers into clients and customers. Email marketing is one of the most cost-effective ways to promote your business. Unlike traditional advertising methods, email marketing doesn’t require a significant investment. You can create and send emails for a fraction of the cost of other marketing methods.
It also allows you to build relationships with your customers. You can keep your customers informed about your products, services, and promotions by sending regular newsletters or updates. You can also use email marketing to ask for feedback or reviews, which can help you improve your business and build trust with your customers.
Finally, email marketing allows you to target specific groups of people based on their interests, demographics, or behaviors. This type of targeting means that you can tailor your messages to the needs and preferences of your subscribers, making your emails more relevant and effective.
The Aster Award-winning newsletter designed by Hughes Media was part of an overall marketing campaign for Perimeter Plastic Surgery that focused on growing its online presence and increasing its monthly leads from email. The piece was part of a customized, intelligent, and targeted advertising solution designed specifically for the client – a specialty of Hughes Media.
Email marketing continues to be an essential tool for businesses of all sizes. It’s cost-effective, builds customer relationships, allows targeted marketing, provides measurable results, and can increase sales and revenue.
Put Our Award-Winning Medical Marketing Team to Work For You!
Hughes Media is proud of our long history of award-winning service for clients, new and old. We’ve been honored by UpCity, Clutch, and more for our outstanding work in the industry. Along with the 2023 Gold Aster Award, these are a testament to our agency’s commitment to providing high-quality marketing services to our clients.
Our clients benefit from the strategic, creative, and innovative minds at Hughes Media to maximize their lead generation potential. Each client receives direct access to Deedra Hughes, our Founder/CEO and lead marketing mind. Hughes Media remains available to all clients and is not reserved for the largest customers. Because our firm is saturated with talent, every contact with Hughes Media provides added value to each project.
Everything we do is for the purpose of lead generation for our clients. If you need your business to grow, contact the experts at Hughes Media to schedule a meeting with our team.
About the Author:
Deedra Hughes
Experienced President with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Integrated Marketing, Advertising, and Pay Per Click (PPC). Strong business development professional with a Bachelor’s Degree focused in Communications from Ohio University.