20+ years as Paid Search Strategist
Paid Search Strategist
Experienced Digital Marketing Professional specializing in Paid Search & SEO with over 20 years of expertise in driving traffic, conversions, and profitability for ecommerce and B2B companies. Adept at managing and optimizing paid search campaigns across Google Ads, Bing, and Amazon, with proven results in improving ROI and maximizing campaign performance. Highly skilled in SEO strategy, leveraging onsite search optimizations, and implementing both short- and long-term tactics to boost organic visibility.
At Hughes, I provide strategic guidance and optimization for clients’ digital marketing campaign search marketing performance and increase product discoverability. Previous roles include SEM/SEO leadership positions at Fabric.com, where I developed integrated digital strategies aligned with business goals.
Expertise includes keyword research, bid management, competitor analysis, PPC campaign optimization, ad copy creation, and reporting on key metrics to ensure continuous growth and success in highly competitive environments. Known for leveraging data-driven insights to drive actionable strategies, managing budgets effectively, and delivering measurable results that support organizational objectives.